Are you looking for the best analytics solutions for your WordPress site? An analytics tool allows you to learn how many visitors are coming to your website, where they come from, and what they do on your site.
Many beginners rely on their best guesses when starting a new website or blog. You don’t have to do that when you can collect data and make informed decisions to grow your business with these analytics solutions.
In this article, we have hand-picked the best analytics solutions for WordPress users. We will take a look at each one of them and their pros and cons. Let’s take a look at the best analytics solutions for WordPress.
Table of contents
1.Gооgle Аnаlytiсs :
Google Analytics is the most popular analytics solution available. It is free and can be easily installed in WordPress using the plugins mentioned above. However, you can also install it directly by adding the code on your site.
You can use a single account to install it on multiple websites and view all your reports under one dashboard. It not only shows you the number of visitors, but with advanced reports, you can track links, perform A/B testing, track user engagement, get real-time traffic insights, and more.
MonsterInsights is the best analytics solution for your WordPress site. It allows you to easily install Google Analytics in WordPress and shows you helpful reports in your WordPress dashboard.
It adds a website stats dashboard in your WordPress admin area showing your top traffic sources. MonsterInsights also displays the top-ranking articles, pages, and more, so you can better understand user behavior and grow your business with confidence.
It also comes with eCommerce tracking which makes it super easy to track WooCommerce users in Google Analytics. You can also use this data to reduce cart abandonment on your website.
ExactMetrics (formerly Google Analytics Dashboard for WP) is one of the top Google Analytics plugins for WordPress. Many beginners find Google Analytics reports a bit hard to understand.
ExactMetrics makes them easy to understand and shows beautiful reports right inside your WordPress admin area. It includes demographics reports, enhanced link tracking, affiliate link tracking, real-time reports, and more.
Heap is a powerful website analytics tool that allows you to codelessly capture data for every click, tap, change, swipe, and pageview. It comes with advanced behavioral data that allows you to deeply analyze your website traffic.
Made for people who love data, analytics, and stats, Heap makes it possible to generate custom reports, views, and tracking. For eCommerce websites, Heap offers advanced attribution, conversion rate optimization, faster reports, and user tracking for not just acquisition but long-term value.
5.WР Stаtistiсs :
WP Statistics is a WordPress analytics plugin for your site. It displays tracking stats with simple graphs in your WordPress admin area. The plugin helps in tracking redirects from search engines like Google, Bing, Yahoo, Yandex, and more. You can manage user roles to display these stats in WordPress dashboard.
WP Statistics allows you to filter data according to browser versions, visitors country, search keywords, IPs, pages, and more. It can also automatically email reports for all statistics. The downside is that it stores all the data on your WordPress site. After a period of time, this may increase your WordPress backup size.
6.Сrаzy Egg :
Crazy Egg shows you where your visitors are clicking on your site. This technology is called heat mapping, and it allows you to visualize how your users interact with your website. Other than heat-mapping, it shows you how far the users scroll on your pages, so you can analyze the content of your website.
Their Confetti tool allows you to segment the clicks into referrals, sources, search terms, etc. It offers an A/B testing tool to pick the right color, font, and image based on the user stats. This helps you make data-driven actions for your website’s design and landing pages.
Mixpanel helps you add real-time event tracking for your campaigns. This analytics tool is available for websites as well as mobile apps. It comes with powerful user-level targeting and helps you build user retention by sending push notifications and emails to your users.
It also allows you to create funnels to track customers and increase conversions. The pricing is based on actions people take on your site/app, so this could go higher than your expectation.
Matomo (formerly Piwik) is a free self-hosted open-source analytics solution for your websites. This analytics tool has a premium cloud-hosted version too. Matomo offers user-centric insights, data protection, custom and extensive analytics reports, and more.
You can use it on enterprise level. Matomo’s support team actively helps you configure the analytics platform on your site. It has a mobile app that can display statistics on your phone.
Woopra is another web analytics solution that offers real-time statistics and tracks users to the individual level. This analytics tool focuses on customer trends, retention, segmentation, and more. You can create funnels and monitor what’s stopping your users from taking an action on your site. Woopra has a WordPress plugin that makes the integration easy.
The StatCounter plugin allows you to connect your WordPress site to the StatCounter service. It is a cloud-based website stats counter service that offers a basic website statistics service. You can see easy-to-follow reports for your traffic sources, visitor locations, browsers, and more. It is easy to use but lacks the advanced features that you get from other analytics solutions. For example, eCommerce tracking, affiliate link tracking, goals and event tracking, and more.
That’s it for our top picks for bes Analytics WordPress plugins, so now it’s time to pick a winner, right? Drumroll, please:
Google Analytics is hands down the best Analytics premium plugin for WordPress.
Out of all the analytics tools we viewed, only Google Analytics offers an incredible selection of features for free. Plus, it’s backed by an awesome team that works hard to keep the plugin updated, and the software behind it constantly improving. Plus, it lets you do everything you need to do from the comfort of your WordPress dashboard.
We hope this article about the best Analytics plugins was exactly what you were looking for!