Ever wonder how big websites like Mashable, Yahoo, and AOL manage to stay in business? Besides offering email services, these platforms primarily produce content, which they often provide for free. So, where do they get the money to fund these massive websites? The answer lies in advertisements. These websites make hundreds if not thousands, of dollars each month by leveraging Google AdSense and other ad management platforms. They sell space on blog posts and web pages, allowing other companies to promote their content, and in return, the website earns revenue every time a user clicks on an ad.
If you own or operate a WordPress website, you can sell ad space too. However, managing multiple ads and tracking their effectiveness can become challenging as your site grows. To simplify this process, we’ve compiled a list of the top 10 WordPress ad management plugins. Read on to discover what each plugin does and why it might be beneficial for your site.
Table of contents
1.Аds Рrо Рlugin :
If you desire complete, in-depth control over the advertisements on your WordPress site, Ads Pro Plugin is an excellent choice. This tool stands out as one of the most comprehensive ad management plugins, offering numerous unique features and customization options.
Ads Pro Plugin provides over 25 pre-made ad templates, allowing you to display ads in 20 different formats such as sidebar, floating, corner peel, and more. It also enables you to decide which devices will display your ads, optimizing them for specific interfaces. The plugin’s admin panel offers an easy-to-use interface where you can monitor live ads, revenue generated, and important performance metrics.
It’s essential to note that this plugin is geared towards advanced WordPress users. Beginners may experience a steeper learning curve and might need more time to master its extensive features. If you’re looking for a quicker installation process or a more budget-friendly alternative, consider other plugins on this list.
WP-Insert is a free plugin that provides most baseline features needed to manage advertising on your website. With easy installation and positive reviews on the WordPress marketplace, it’s a user-friendly choice.
Notable features of this plugin include built-in support for Google AdSense and Page-Level ads, manual override for auto-positioning, and an A/B testing feature to experiment with different ad placements. The plugin allows unlimited AdBlocks, enabling you to prevent specific ads from appearing on your pages.
As a free plugin, WP-Insert may lack some premium features. This might not be an issue for those seeking a simple solution, but if you’re aiming for significant investments in online advertising, a paid alternative with a range of premium features might be worth considering.
3.Араrg SmаrtАd :
Formerly known as the WP PRO Advertising System, this plugin helps you manage banner ads on your WordPress site. It facilitates easy creation of banners using Gutenberg, WPBakery, or Elementor, with a drag-and-drop feature for quick ad creation. You can test how your ad will look on your site before it goes live using the live previewer.
Other notable features include over 75 eye-catching animations, 25 background overlay patterns, and six different ad types. An advanced analytics dashboard allows you to check the performance of your ads and identify those getting the most views and generating the most revenue.
The downside is that Aparg no longer supports this plugin. So, if you encounter issues, you’ll be on your own to fix them. This might pose a problem for less experienced users, but for experienced web developers, it shouldn’t be an issue.
If you’re looking to dip your toes into online ads without fully committing, AdRotate might be the plugin for you. It offers a free version with basic ad management features and a premium subscription that you can purchase as your ad revenue increases.
The free version primarily focuses on ad management, providing a handy interface to review the overall performance of your ad campaigns. You can organize ads into groups and track clicks, impressions, and click-through rates for each one. There’s also a geotargeting feature compatible with all countries and cities.
Some users reported that this plugin can be tricky to use, but mastering it is worth the time investment. Another potential downside is that many premium features are only available in the paid version, such as geotargeting and ad blockers. This might be fine for those just starting with online advertising but could be a necessity for those looking to ramp up their ad campaigns.
5.Аdning Аdvertising :
Formerly known as the WP PRO Advertising System, this plugin helps you manage banner ads on your WordPress site. Not only is it easy to create banners using Gutenberg, WPBakery, or Elementor, but you can quickly upload them using the drag-and-drop file uploader. Once installed, you can add your banners to pretty much anywhere on your site.
Adning Advertising also features an auto-positioning feature that adds banners to your pages automatically without requiring shortcodes or widgets. It allows you to customize colors to match your site’s theme and add images to your corner ad to grab your visitors’ attention.
The downside of this plugin is that several bugs have been reported by users. Additionally, there’s a lack of support documentation that can assist you when encountering these issues. If you’re a WordPress whiz or web developer, this may not be a problem. However, for marketers and beginner WordPress users, this might create significant problems down the road if you hit a roadblock that you can’t seem to navigate around.
6.Quiсk Аdsense :
Although this WordPress plugin is designed specifically for AdSense and requires a Google AdSense account to use, it’s still compatible with other advertising platforms. This makes it an excellent choice for those primarily using Google AdSense to create and manage online ads.
This ad plugin is simple, free, and easy to use. It allows you to place an ad randomly on your site, keeping your site looking fresh and reducing the chance of ad blindness that might occur with repeat visitors.
The biggest limitation of this ad plugin is that it only allows you to manage 10 ads at a time. There are very few customization options when creating or placing ads on your site. This makes it ideal for those looking for a quick and easy solution but not as great for sites wanting to invest a lot of resources into online advertising.
7.Соrner Аd :
Corner ads are great because they’re minimally invasive to your webpage, yet they still capture the attention of your visitors. They don’t take up much space where you could put valuable content. That’s why the Corner Ad plugin makes our list. It’s easy to install and fits seamlessly with most websites.
Creating a corner ad is simple, and the plugin allows you to customize its colors to match your site’s theme. You can also add an image to your corner ad to really grab the focus of your visitors.
The strength of this plugin may also be its weakness. While it’s great for creating corner ads, there’s not much more you can do with this plugin other than that. If you want to create banners or pop-up ads, you’ll need to install another plugin on this list.
8.WоrdРress Аd Widget :
If you’re looking for something simple and straightforward, this might be the right ad management plugin for you. Designed to place ads anywhere you have a widget area on your WordPress site, this plugin is intuitive for beginners and doesn’t have a confusing ad interface for you to manage.
All you need to do is navigate to the widget page and choose the type of ad you want to create. After that, just drag the module to where you want it to appear on your site, add all the details you want to include in your advertisement.
The downside of this plugin is that if you have an ad blocker installed, it will not work. You will need to uninstall your ad blocker if you want to use this plugin.
AdSanity is a solid option whether you’re using AdSense or hosting your ads on your site. This ad plugin comes with a variety of handy features and is one of the best premium ad management plugins available for WordPress.
Some features include a visual editor to create ads, custom widgets and shortcodes, and a built-in ad blocker. The ad blocker can prevent ads from appearing on specific pages of your site, giving you control over where ads will appear without having to edit any files in your WordPress theme.
Since this is a premium plugin, purchasing it will unlock a variety of advanced ad management features for your site. This is great if you’re looking to make a lot of money from ad revenue. However, if you just want to sell a few ads, then this may not be the most cost-effective option. You may want to consider a simpler or even free option provided on this list.
10.Аd Inserter :
You can place ads before or after a paragraph, a comment from a visitor, an image, or at the end of a post. You can also add it next to an element on your page using CSS or in your header or footer via the tag.
While it’s nice to have these options, it’s clear that some of this work will require experience with coding. Ad Inserter provides some instructions to help you achieve the look and location you’re aiming for, but if that’s not your forte, you may want to consider an alternative on this list.
Depending on your site, ad revenue may make a lot of sense. If you have compelling content and continuous traffic to your site, there’s no reason you can’t generate revenue from online advertising. Pick one of the ad plugins for WordPress on this list and get started generating ad revenue from your site today.
Note: The effectiveness and compatibility of these plugins may vary, so it’s recommended to thoroughly research each one and choose the one that best suits your needs.